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Senior Manager, Marketing Technology Expert
2 months ago
We are seeking a highly experienced Senior Manager to join our Marketing Operations team at KY Innovation. As a key member of our team, you will be responsible for administering, managing, and scaling our marketing technology environment.
Key Responsibilities- MarTech Stack Management: Manage and maintain our MarTech stack, ensuring optimal setup, configuration, performance, reliability, and scale, particularly with Marketo.
- Cross-Functional Collaboration: Work closely with IT and other teams to integrate marketing technologies, with an initial focus on Marketo integration with systems such as CRM, CMS, and analytics tools.
- Lead Database Management: Own the lead database, ensuring data hygiene, segmentation, and proper lead data flow between applications.
- Data Governance: Ensure compliance with data protection regulations, such as GDPR, and implement and manage governance policies.
- Documentation and Training: Maintain documentation on processes, configurations, and workflows for reference and training purposes.
- Troubleshooting and Support: Ensure timely identification and resolution of technical issues, including system errors, deliverability problems, and data discrepancies.
- MarTech Power User Support: Train and support MarTech power users on best practices and assist with technical questions.
- Market Experience: Minimum 8 years of Marketo admin experience in high-growth companies.
- Technical Expertise: Highly experienced in planning, implementing, and supporting new technology.
- Business Acumen: Curious about Martech systems, eager to learn and contribute to new business processes and expanding tech stack, aiming for increased ownership.
- Lead Management: Expert in advanced lead management, including lead life cycle, capturing, enrichment, quality, privacy, marketability, matching, scoring, routing, and conversion.
- Stakeholder Management: Partner with stakeholders from various departments, such as marketing, sales, operations, legal, product, engineering, and IT.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to engage with senior leadership and key stakeholders.
- Comprehensive Benefits: Comprehensive health coverage, including medical, dental, and vision, as well as 401(k) Plan, equity awards, flexible time off, paid parental leave, family planning, gym reimbursement, annual personal development fund, work headphones reimbursement, Employee Assistance Program (EAP), business travel accident insurance, and mental wellness resources.
KY Innovation is committed to fair and equitable compensation practices. The pay range for this role is $145,300—$257,200 USD, depending on location and experience.
