Senior Manager, Brand Tech Product Marketing Expert

6 days ago


San Francisco, California, United States Capital One Full time
About the Role

We are seeking a Senior Manager, Brand Tech Product Marketing to join our team at Capital One. As a key member of our Brand Tech Marketing team, you will be responsible for developing and executing strategies to raise awareness and build brand associations of Capital One's technology leadership.

Key Responsibilities
  • Be a subject matter expert on key technology areas like AI & Data, Infrastructure & Operations, Software Development and Cybersecurity
  • Develop a detailed understanding of Capital One's tech priorities as they relate to our technologist audience, and pair with your subject matter expertise to drive campaign and content strategies
  • Independently identify internal materials and/or processes to continuously improve technical accuracy and audience understanding throughout the Brand Tech Marketing team's work
  • Develop insights based on industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results
  • Define and manage persona & messaging guides for our technologist audience
  • Work with various tech teams across product and marketing to surface compelling stories
  • Be a coach and advisor to others, bridging knowledge gaps between technologists and marketers and vice-versa
  • Establish partnerships across cross-functional teams
Requirements
  • Bachelor's degree
  • At least 5 years of experience in a technology product marketing role
  • At least 3 years of experience marketing to technologists
Preferred Qualifications
  • 8 or more years of experience in a technology marketing role
  • Experience marketing B2B enterprise technology products or services
  • Experience in highly cross-functional and matrixed teams
  • Startup experience
About Capital One

Capital One is a leading digital bank that uses real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of people's lives.

We are committed to diversity and inclusion in the workplace and offer a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.



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