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2 months ago
About the Role
We are seeking a highly skilled and experienced Business Development Manager to join our team at Össur Americas. As a key member of our sales team, you will be responsible for driving sustainable financial growth and operational improvements in our evolving, early-stage medical group.
Key Responsibilities
- Develop and execute strategies to cultivate strong relationships with referral sources, including physicians, healthcare organizations, and other key stakeholders.
- Conduct comprehensive office calls with providers to establish and grow relationships with referral coordinators, MA's, nurses, and front office staff.
- Display and communicate a strong understanding of our clinical products and services, creating brand awareness and competitive differentiators in the market.
- Exhibit a deep understanding of the referral process and effectively communicate and sell our specialized patient experience and desired outcomes to ensure retention and growth.
- Attain market research and data from corporate software platforms to identify new referral resources and create market initiatives for our assigned clinics.
- Utilize and implement CRM data, practice management systems, referral tracking programs, and daily call logs to effectively manage and grow territory referrals.
- Categorize accounts based on importance and opportunity to properly allocate time and resources in the field.
- Coordinate educational in-services, lunches, and meetings with referral sources' office staff to provide education on products, new clinical developments, patient education, and clinical resources.
- Research and attend numerous outreach opportunities, including educational seminars, charity functions, social and community events, and other platforms to provide patient education and brand awareness.
- Utilize marketing collateral to educate referral sources regarding benefits of products, new advancements in pipeline, services, and clinical staff/support.
- Collaborate closely with our clinic's operations team to ensure seamless coordination of patient referrals and progress tracking, facilitating positive patient outcomes and reinforcing our commitment to delivering exceptional care.
- Organize, structure, and implement weekly/monthly routing schedules in territory to utilize time in the field.
- Attend weekly meetings with our clinical staff and regional leader regarding patient status and growth progress in assigned territory, providing continuous feedback to the clinic's operations team regarding the needs of referral sources and patients.
- Exhibit a customer service philosophy in partnership with the clinic staff for all referral sources and patients to ensure superior patient outcomes.
- Collect referral data by analyzing trends, market research, target patient populations, competition, and referral opportunities utilizing data management systems.
- Deliver quarterly and monthly reviews to leadership, providing comprehensive analyses of referral growth, market opportunities, competitor information/locations, areas of growth, and quota attainment to inform strategic planning and decision-making.
- Manage and submit weekly mileage and expense reports in a timely manner, ensuring compliance with company policies and procedures.
Requirements
- Bachelor's Degree
- Seasoned executive with 7-10 years or more of medical sales experience, consisting of medical device, hospital, or referral-based sales experience, with proven and documented success growing and cultivating a territory, with quarterly and/or monthly quota achievement.
- Preferred experience in orthotics & prosthetics (O&P) or relevant related healthcare field.
- Self-starter that is performance-driven and exhibits a team player approach to achieve desired results.
- Proficient in Microsoft suite of products, Outlook, Word, Excel, and CRM databases, with the ability to compile and present PowerPoint presentations reflecting numerical data and strategic initiatives.
- Strong interpersonal, communication, collaboration, and oral skills.
- Ability to travel independently and manage own schedule efficiently.