Customer Advocacy Marketing Lead

2 weeks ago

New York, New York, United States Garner Health Full time
Job Overview

At Garner Health, we are dedicated to revolutionizing the healthcare landscape by providing accessible and high-quality care for everyone. Our approach empowers employers to optimize their healthcare benefits, offering clear incentives and insightful data that guide employees towards superior healthcare providers. This initiative leads to improved health outcomes for patients while ensuring that healthcare professionals are recognized for their quality of care rather than the quantity of procedures performed. We are backed by esteemed venture capital firms and are experiencing rapid growth, prompting us to expand our talented team.

We are seeking a Customer Marketing Manager who will be instrumental in developing programs that deliver significant value to our most passionate supporters while capturing their narratives. This position will report directly to the Director of Product, Customer, and Lifecycle Marketing.

Key Responsibilities
  • Take full responsibility for establishing a sustainable customer advocacy initiative that creates memorable experiences, transforming our clients into enthusiastic advocates for our brand.
  • Build a robust pipeline of case studies by identifying clients who have gained the most from our services and incentivizing them to share their experiences.
  • Engage directly with a diverse array of Garner customers and partners, narrating their stories to vividly illustrate Garner's value in a relatable and inspiring manner.
  • Develop compelling case studies, member stories, and marketing materials that showcase Garner's impact across a wide spectrum of clients.
  • Maintain an organized internal database of customer marketing resources that is easily accessible and beneficial for cross-departmental teams.
Ideal Candidate Profile
  • A minimum of 5 years of experience in Customer Marketing, Customer Advocacy, or similar fields.
  • Proven ability to design sustainable programs and repeatable processes, effectively documenting and communicating program structures to align with both internal and external stakeholders.
  • Outstanding writing, organizational, and interpersonal abilities.
  • A genuine passion for creating memorable experiences for customers.
  • A proactive attitude, willing to collaborate across departments to ensure the success of the organization.
  • Experience in a fast-paced startup environment.
  • A commitment to contributing to our mission of enhancing the U.S. healthcare system.
Our Core Values
  • Mission-Driven: Our goal is to transform the healthcare system, ensuring high-quality and affordable care for all. This mission guides all our actions.
  • Exceptional Standards: Our ambitious mission requires us to achieve extraordinary results, continually challenging ourselves to exceed expectations.
  • Open Communication: We value transparency and honesty, recognizing that these principles are essential for our growth as an organization and as individuals.
  • Supportive Environment: We believe that individuals perform best when they feel genuinely supported and valued, fostering a collaborative and enjoyable workplace.

The salary range for this role is competitive and will be determined based on various factors, including qualifications and experience. This position also offers participation in our equity incentive and comprehensive benefits plans.

Garner Health is an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based on any legally protected characteristics.

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