Marketing Director

3 weeks ago


Sioux City, Iowa, United States Oak View Group Full time
Job Summary

The Director of Marketing is responsible for developing and implementing marketing plans and budgets, managing promoter relationships, and overseeing brand development and positioning for the Tyson Events Center, Orpheum Theatre, and Sioux City Convention Center.

Key Responsibilities
  • Develop and execute marketing strategies to promote events and venues, including digital marketing campaigns and social media promotions.
  • Manage and maintain relationships with media partners, including negotiating contracts and ensuring fulfillment of promotional obligations.
  • Oversee the creation and implementation of marketing plans, including event advertising budgets and promotions.
  • Lead and mentor marketing and group sales staff, providing guidance and support to ensure successful sales and group sales campaigns.
  • Collaborate with the Director of Partnerships & Premium Seating to execute marketing initiatives and ensure alignment with organizational goals.
  • Develop and maintain digital external communication, including the Cyber Club, venue websites, and social channels, to ensure brand consistency and alignment with organizational goals.
  • Provide thought leadership and strategic focus to marketing communications, customer experience strategies, and brand management.
Requirements
  • Bachelor's degree or better in marketing, public relations, business administration, or a related field.
  • 5-7 years of increasingly responsible experience in sales and/or marketing, preferably in a sports facility, convention center, or performing arts facility.
  • Knowledge of marketing and advertising/sponsorship program development, public relations, and website maintenance.
  • Proficiency in Microsoft Office applications, graphic design software, and media buying and promotions.
  • Ability to work nights and weekends as required, and to communicate effectively with clients, senior management, staff, and the public.

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