Director of Marketing and Communications
4 weeks ago
The University of Iowa Hospitals & Clinics is seeking a highly skilled Director of Marketing and Communications to lead the development and implementation of effective marketing strategies. This role will be responsible for enhancing the achievement of organizational business objectives through the design and implementation of marketing plans.
The ideal candidate will have a strong understanding of web and digital marketing strategies, including audiences, trends, goals, tools, and techniques. They will also have experience maintaining Drupal websites and be able to work with limited supervision.
The Director of Marketing and Communications will be responsible for:
- Tracking progress towards goals and evaluating the effectiveness of marketing communications and paid advertising efforts
- Recommending and implementing optimizations for improvement
- Creating and overseeing the implementation of a strategic marketing plan and vision
- Determining marketing and communications strategy based on student focus groups, external research, and ongoing evaluation of digital content performance
- Assessing progress toward marketing and communication goals
- Overseeing, managing, and evaluating the creation and production of marketing materials
- Developing and implementing college-wide positioning and messaging to ensure brand quality and consistency across platforms
- Keeping on top of marketing trends and implementing when appropriate
- Determining content themes, messaging, and responsible for the publication and distribution of all College of Law communications
- Development and implementation of social media strategy in line with the College of Law's strategic plan
- Managing project timeline in coordination with external publishing vendor
- Creating processes internally to ensure on-time completion of editorial content developed within the College of Law
- Working with external vendor to maintain timelines
- Determining and tracking budget for all marketing efforts
- Supervising 1.5 FTE, including hiring process, onboarding, conducting regular performance reviews, and ensuring they are up-to-date with UI policies and procedures
- Supervising student employees, including interviewing, hiring, assessment, and time tracking. Compliance with UI policies and procedures.
This is a specified term appointment at 100% effort for 6-9 months. The ideal candidate will have a strong understanding of web and digital marketing strategies, including audiences, trends, goals, tools, and techniques.
The University of Iowa Hospitals & Clinics is an equal opportunity employer and welcomes applications from diverse candidates. To be considered for an interview, applicants must upload a resume and cover letter as a relevant file to the submission.
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