Marketing & Group Sales Manager
3 weeks ago
Oak View Group is a global leader in venue development, management, and premium hospitality services for the live event industry.
The company offers a 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
The Marketing and Group Sales Manager is responsible for promoting concerts, sporting events, family shows, and all live events within the Tyson Events Center / Fleet Farm Arena and Orpheum Theatre, while developing creative marketing campaigns that promote public/community awareness.
This individual will maintain relationships with media partners, ensure fulfillment of contracts, and oversee the media buying and billing process.
They will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.
Key Responsibilities:
- Create and implement marketing and group ticket sales campaigns for various concerts, family shows & sporting events to maximize event awareness and exposure.
- Work directly with promoters for upcoming events to ensure success and customer satisfaction
- Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
- Plan meetings to negotiate and research advertising mediums
- Handle the day-to-day operations of the website - including updating events, design, and implementation of promotional concepts.
- Oversee and manage the e-mail subscriber database including developing ways to increase the database as well as creating and distributing ticket-driving newsletters/emails.
- Manage and implement ticket sales-driven promotions on sites such as Facebook, Twitter and Instagram, as well as develop key marketing campaigns using viral marketing techniques.
- Pitch creative stories, marketing strategies, write press releases, help create public relations events, generate media hits, and build relationships with local media and outlying markets.
- Assist Director with internal and external public relations such as event announcements, marquee and website updates, and reporting to trade publications.
- Create event marketing plans put together by the Marketing Department, including media buying, trade, public relations, grassroots, group sales, premium sales, third party relationships, community relations, etc.
- Manage all grassroots efforts including poster & flyer distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure.
- Design promotional materials such as flyers and posters for select events at the venue.
- Help prospect, cultivate, and service premium seating clients in the venue for all arena events.
- Solicitation of new group sales business through cold calls, networking, and face to face meetings.
- Coordinate and help manage on-site events such as pre-show parties as required.
Requirements:
- Bachelor's Degree or better in Marketing, Public Relations, Communications or other related field.
- Experience in customer service or sales driven position
- Min. of 3-5 years prior Marketing experience, preferably in Sports & Entertainment.
- Must be proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher).
- Must be proficient in Adobe Photoshop and have web-related background.
- Knowledge of marketing and sponsorship program development
- Knowledge of Website maintenance
- Team player who is a creative and proactive problem solver.
- Ability to work nights and weekends is required as job duties will involve non-traditional hours.
Oak View Group is an equal opportunity employer and welcomes applications from diverse candidates.
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