Product Marketing Manager
1 day ago
We're seeking a seasoned Product Marketing Manager to join our team at Canal Service Corp. As the first PMM for Brand Network, you'll have a unique opportunity to make a significant impact on our business while working closely with our network of 800+ vibrant brands.
This is a chance to work in a small and agile Marketing team of two, reporting directly to our Marketing Lead. You'll have the freedom to jump across projects and tackle a diverse set of strategic and tactical challenges that drive growth and movement across the funnel.
Key Responsibilities- Create and execute strategies to acquire and retain Retailer and Supplier customers
- Pitch and deliver on end-to-end marketing campaigns that drive excitement and engagement for our customers
- Partner with Paid, Design, Sales, and Product teams to support cross-functional growth initiatives
- Support our Sales team with top-of-funnel generation, including in-person events, webinars, and high-value gated content
- Conduct market and user research to track sentiment about Canal and propose opportunities to further our brand
- Evolving Canal's messaging and positioning to differentiate us in the market
- Manage product and feature launches, in partnership with Product
- Be a strong customer champion in influencer go-to-market and product strategies
- 3+ years of experience in product marketing, demand gen, lifecycle, email, or digital marketing, product management, or user insights-related fields at a B2B tech company
- B2B marketing experience and understanding of what excellence looks like
- Autonomous and comfortable developing strategies on your own
- Data-driven, curious, and comfortable with both quantitative and qualitative analysis
- Proactive communicator and comfortable working in a hybrid environment
- Team player and relationship builder, experienced with working cross-functionally
- Passionate about consumer brands and retail
- Fast-paced and have a bias toward action
- Competitive compensation packages based on experience
- Unlimited PTO + 12 company holidays
- Quality health, vision, dental, and life insurance
- 401K plans with 3% employer contribution
- Commuter Benefits
- Home Office Stipends
- Beautiful two-story office in the heart of San Francisco
- Dinner provided after 5:30 PM
- Relocation stipend (if you want to join us by the bay)
- Home Office Stipend
- Occupational Accident Insurance
- Rideshare from office provided after 8 PM
- Free samples from our amazing brand partners
- An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience
We're excited to welcome a new team member who will challenge our beliefs and add to the patchwork of our team dynamic. Our interview process includes an initial meeting with our People Operations, an intro to the role and your experience with our Marketing Lead, an understanding of your strengths through a series of minute interviews with members of our Product, Sales, and GTM teams and one founder, and a short assignment that shows us how you approach marketing challenges.
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