Product Marketing Manager
2 days ago
We're seeking a talented Product Marketing Manager to drive messaging and positioning initiatives, create strong enablement materials, and support roadmap strategy and product launch execution.
This role requires a customer-focused, full-stack marketer who can partner with our Marketing, R&D, Sales, and CX teams to build, launch, and drive adoption of Sendoso's products.
Key Responsibilities- Lead successful multi-channel product launches as a strong partner to the Product team, focusing on driving business results.
- Develop product messaging and positioning that sets us apart from competitors and demonstrates empathy for and understanding of our customers' needs.
- Drive deeper engagement with our product through various educational content, including web and social content, event content, blog posts, webinars, product tips, playbooks, and partner materials.
- Partner with the Marketing, Product, and CX teams to launch use-case focused campaigns across web, onboarding, activation, and adoption.
- Work with Sales and CX to develop and train the teams on enablement resources, arming our customer-facing folks to better position Sendoso against competitors.
- Help define target audience segmentation and buyer persona development based on customer interviews, sales calls, and research.
- Partner with the GTM team to understand pricing and packaging implications and adapt as needed.
- Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories.
- 3+ years in product marketing or a related role.
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution.
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details.
- You thrive in a dynamic start-up environment— you have the mindset and ability to build and execute plans and manage competing priorities autonomously.
- Demonstrated track record leading new product releases, improving product adoption, hitting pipeline goals, and inspiring the market.
- Natural curiosity, a creative mindset, and willingness to experiment and iterate.
- A passion for data analysis and using data to drive incremental improvements.
- Detail-oriented with excellent organizational skills to drive multiple projects at once.
- Great at building rapport and aligning stakeholders at all levels to hit timelines and goals.
- One Team—Everyone belongs here, and whether it's your first day or you're the CEO, your voice and ideas matter to us.
- Fuel Potential—Providing individuals with the necessary tools, resources, and support to enable their success and uplift their potential.
- Real Connections—It's a cluttered, digital world out there, but our connections are real. Personal connections matter, and we want to build real connections with our peers and customers.
- Unboxed Thinking—We encourage our team to think creatively and approach challenges from fresh perspectives.
- Customer Centric—We understand that our success depends on our customers' success, and we are dedicated to giving every customer that wow moment at every touchpoint.
- Comprehensive Medical Plans plans—we've got you covered.
- Take-What-You-Need Time Off.
- Vacation Bonuses 2X/Year.
- 401K Plan.
- FSA Plan.
- Free General Medical & Mental Health care via Healthjoy.
- Volunteer Time Off.
- Birthday Time Off.
- Generous parental leave benefits for both birthing and non-birthing parents.
- Access to Employee Assistance Programs (EAPs).
- Fitness discounts through ClassPass.
- End-to-end family planning discounts through KindBody.
- Discounted pet insurance through Pin Paws.
- Free and discounted legal benefits through Rocket Lawyer.
- Financial wellness benefits through Morgan Stanley.
We work sane, sustainable, and flexible working hours.
We offer PTO, and have a genuine, supportive culture around work life balance and boundaries.
We are consistently building, refining, and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization.
We provide comprehensive benefits to reward and support our employees.
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