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Product Marketing Manager

1 month ago

San Francisco, California, United States Capital One Full time
About the Role

We are seeking a seasoned Product Marketing Manager to drive business goals for Capital One Slingshot. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our business objectives.

Key Responsibilities
  • Develop a deep understanding of customer needs and preferences to inform product development and marketing strategies.
  • Collaborate with cross-functional teams, including sales, customer success, and product, to develop and execute product launch plans.
  • Design and execute marketing campaigns to drive product adoption and revenue growth.
  • Develop and maintain product messaging, positioning, and sales enablement materials.
  • Monitor and analyze product performance metrics to inform future product development and marketing strategies.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • At least 4 years of experience in product marketing, with a focus on SaaS products.
  • Proven track record of developing and executing successful product marketing strategies that drive business growth.
Preferred Qualifications
  • 5+ years of experience in product marketing, with a focus on B2B SaaS products.
  • Experience working in a highly cross-functional and matrixed team environment.
About Capital One

Capital One is a leading financial services company that is committed to helping our customers achieve financial freedom. We are a dynamic and innovative company that is always looking for talented individuals to join our team.