Product Marketing Manager

6 days ago

San Francisco, California, United States Innovaccer Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our growing Product Marketing team at Innovaccer. In this role, you will play a crucial part in shaping our go-to-market strategy, creating compelling messaging and positioning, driving product launches, and delivering sales enablement for our Provider Productivity Solutions.

Key Responsibilities
  • Develop and execute comprehensive GTM strategies for our Provider Productivity Solutions
  • Create clear and concise messaging and positioning for our products, translating complex technical features into valuable propositions for the healthcare industry
  • Lead product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets
  • Build excellent customer-facing collaterals, such as first call decks, whitepapers, blogs, and more
  • Collaborate with demand generation and content marketing sales teams to create impactful marketing campaigns
  • Develop and deliver sales trainings, including sales plays, product demos, CTAs, resources, and more
  • Conduct market research to understand customer needs, competitive landscape, and industry trends
  • Partner with product management to influence the product roadmap based on market insights and customer feedback
  • Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts
Requirements
  • 5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B software
  • Proven track record of developing successful go-to-market strategies and product launches
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
  • Proficiency in creating highly visually appealing marketing assets, such as pitch decks, brochures, and sales collateral
  • Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
  • Strong collaboration skills and ability to work effectively with cross-functional teams
  • Experience with physician engagement solutions, intelligent scribing solutions, or GenAI in Healthcare is a plus
  • Experience working with international teams is preferred
  • Bachelor's degree required; MBA or advanced degree in a related field preferred
What We Offer
  • Competitive benefits to support your success in and outside of work
  • Generous PTO benefits, including 22 days per year
  • Parental leave policy to spend time with your new addition
  • Rewards and recognition for your dedication and outstanding performance
  • Insurance benefits, including medical, dental, and vision, as well as 100% company-sponsored short and long-term disability and basic life insurance

Innovaccer is an equal-opportunity employer, committed to fostering an inclusive and diverse workplace where all employees feel valued and empowered.

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