Product Marketing Manager

12 hours ago

San Francisco, California, United States Figma Full time
About Figma

Figma is a design and collaboration platform that empowers teams to create, prototype, and test products from start to finish. Our mission is to make design accessible to everyone, and we're looking for a talented Product Marketing Manager to join our team.

Job Summary

We're seeking a seasoned Product Marketing Manager to drive the launch and adoption of our core editor experience and production experience. As a key partner to our product, sales, design, and broader marketing teams, you'll be responsible for developing product messaging and positioning, managing beta programs, and driving deeper engagement of our product through various educational content channels.

Key Responsibilities
  • Lead product launches and collaborate with the Product team to drive results and experiment with new channels
  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needs
  • Manage beta programs, including customer outreach, beta communications, feedback sessions, and customer success stories
  • Drive deeper engagement of our product through various educational content channels, such as blog posts, product tips, best practice guides, and live streams
  • Work with the broader marketing team to launch campaigns across web, community, social, email, ads, and other marketing channels
  • Collaborate with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and products
Requirements
  • 3+ years of experience in product marketing or a related role
  • Experience driving multiple cross-functional initiatives from upfront strategy to execution
  • Track record of authoring and presenting complex topics, adapting to the Figma voice, and distilling complicated topics for a wide audience
  • Experience working with design and/or collaborative workflow tools or partnering with product teams (a plus)
  • Track record of launching new technical products, comfortable diving into technical details (a plus)
  • Interest or understanding of the designer audience (a plus)
What We Offer

Figma is an equal opportunity workplace that celebrates and supports our differences. We offer a competitive package of benefits, including health, dental, and vision insurance, retirement with company contribution, parental leave, mental health and wellness benefits, generous PTO, company recharge days, a learning and development stipend, a work-from-home stipend, and cell phone reimbursement. We also offer sales incentive pay for most sales roles.

Figma's compensation and benefits are subject to change and may be modified in the future. We're committed to equal employment opportunities and consider qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to us.

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