Product Marketing Manager
22 hours ago
Raydiant is a leading Experience OS for forward-thinking brands in the restaurant, retail, hospitality, banking, and entertainment sectors. Our platform enables franchise managers, IT, marketing, and communications leaders to scale their physical operations, eliminate outdated technology, and create captivating in-store experiences that drive customer loyalty.
The RoleWe are seeking a Product Marketing Manager to promote the use and success of our software solutions in the restaurant/QSR hospitality and retail sectors. As a key member of our team, you will develop and implement marketing strategies that appeal to our target markets and showcase the distinct value of our products.
Key Responsibilities- Conduct market research and analysis to understand the restaurant/QSR, hospitality, and retail markets, identifying key trends, customer pain points, and competitive dynamics.
- Develop and implement go-to-market plans that effectively launch new products, drive product adoption, and expand market reach.
- Create clear, compelling product messaging that communicates the value and differentiation of our solutions to the restaurant/QSR and retail industries.
- Equip the sales team with the tools they need to succeed, including pitch decks, product demos, competitive analysis, and training sessions.
- Produce high-quality content such as case studies, whitepapers, blog posts, and video scripts that support marketing campaigns, product education, and customer engagement efforts.
- Lead the planning and execution of integrated marketing campaigns across multiple channels to generate leads, build brand awareness, and drive customer acquisition.
- Gather and analyze customer feedback to understand market product performance, identify improvement areas, and inform future product development.
- 5+ years of experience in product marketing, ideally within the SaaS, restaurant/QSR, point of sales, hospitality, or retail technology sectors.
- Demonstrated success in developing and executing go-to-market strategies for software products.
- Deep understanding of the digital in-store experience within the restaurant/QSR and retail environments.
- Exceptional communication skills, and proven ability to craft persuasive product messaging and content.
- Experience in sales enablement, with a strong track record of supporting sales teams to achieve their goals.
- Proficiency with marketing automation tools, CRM systems, and data analytics platforms.
- Full medical and dental plans
- 401(k) plan
- Flexible PTO and paid holidays
- Be a part of a low-ego, high-performance team
- One of the first 150 people in a very fast-growing company
Raydiant is proud to be an equal employment opportunity employer that values diversity in hiring and gives consideration to all candidates regardless of their race, age, creed, color, religion or religious belief, national origin or ancestry, disability, military or veteran status, genetic information, sex, gender, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by local, state, or federal law.
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