Digital Marketing Coordinator

6 days ago

Washington, Washington, D.C., United States World Learning Full time
Job Summary

We are seeking a highly skilled Email Marketing Specialist to join our team at World Learning. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversions.

Key Responsibilities
  • Email Campaign Management
    • Collaborate with cross-functional teams to develop email marketing strategies aligned with business objectives.
    • Execute end-to-end email campaigns, including campaign planning, content creation, segmentation, scheduling, and deployment.
    • Monitor and optimize email performance metrics (open rates, click-through rates, conversion rates) to enhance campaign effectiveness.
  • Salesforce Integration
    • Utilize Salesforce CRM platform to manage customer data, segment audiences, and personalize email communications.
    • Implement email automation workflows within Salesforce Marketing Cloud or similar platforms to streamline campaign execution.
    • Ensure data integrity and compliance with privacy regulations by adhering to best practices for data management within Salesforce.
  • Email Journey Development
    • Design and execute automated email journeys based on customer behavior, preferences, and lifecycle stages.
    • Implement A/B testing methodologies to optimize email content, subject lines, and send times for maximum engagement and conversion.
    • Continuously analyze and refine email journeys to improve performance and deliver personalized experiences.
  • Reporting and Analysis
    • Generate regular reports on email campaign performance, providing insights and recommendations for optimization.
    • Conduct competitive analysis and stay updated on industry trends to inform email marketing strategies.
    • Collaborate with stakeholders to leverage data-driven insights for strategic decision-making and campaign refinement.
  • Compliance and Best Practices
    • Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, by implementing best practices for permission-based marketing.
    • Stay informed about industry standards and best practices for email marketing, making recommendations for continuous improvement.
Requirements
  • Bachelor's degree in marketing, communications, or related field.
  • Proven experience (3-4 years) in email marketing, preferably in a B2B or B2C environment.
  • Proficiency in Salesforce CRM and experience with email marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot).
  • Strong analytical skills with the ability to interpret data, generate insights, and drive decision-making.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity in creating compelling email content.
  • Ability to manage multiple projects simultaneously in a fast-paced environment, meeting deadlines and delivering results.
  • Knowledge of HTML/CSS for email template customization is a plus.
  • Certification in Salesforce Marketing Cloud or equivalent is desirable.

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