Marketing Director

7 days ago

Washington, Washington, D.C., United States American Humane Full time
Position Overview

American Humane is in search of a seasoned Marketing Director to spearhead our marketing initiatives. This hybrid role will report directly to the Chief Marketing Officer and is integral to our mission of enhancing the welfare of animals and fostering a strong connection between animals and humans.

Role Summary:
The Marketing Director will be instrumental in driving American Humane's vision forward. This prominent position involves collaborating with senior leadership to refine our B2B and B2C branding strategies, ensuring our messaging resonates with our diverse audience while achieving significant growth objectives.

Key Responsibilities:

  • Design and enhance marketing campaigns targeting both B2B and B2C sectors across multiple platforms, including digital media, events, and content marketing.
  • Create and sustain high-quality marketing materials that clearly articulate the benefits of our programs.
  • Lead the adaptation of global marketing content.
  • Collaborate with Development, Communications, and Business Development teams to optimize online presence for fundraising and media outreach.
  • Support initiatives to engage corporate partners.
  • Implement strategies for lead generation, including optimizing forms, chatbots, and landing pages.
  • Oversee the production of thought leadership content, such as whitepapers and articles.
  • Plan and execute digital marketing strategies to boost brand recognition and lead acquisition.
  • Analyze the effectiveness of campaigns and refine approaches to enhance return on investment.
  • Develop methods to nurture leads through the sales funnel.
  • Coordinate participation in industry events and conferences, including identifying potential speaking opportunities.
  • Ensure marketing and sales materials align with brand standards.
  • Manage relationships with external creative partners.
  • Maintain user-friendly and SEO-optimized websites.
  • Direct social media strategies to elevate brand presence.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related discipline; an MBA is advantageous.
  • Over 10 years of marketing experience in both B2B and B2C sectors.
  • At least 5 years of experience in managing teams.
  • Demonstrated success in driving demand generation and revenue growth.
  • Strong grasp of digital marketing tools and channels.
  • Exceptional communication skills, both written and verbal.
  • Experience in content development and leadership.
  • Familiarity with marketing automation and CRM systems.
  • Proficient in project management with the ability to prioritize effectively.
  • Capable of building collaborative relationships across various organizational levels.
  • Creative and strategic thinker.
  • Ability to handle sensitive information with discretion.
  • Proficient in Microsoft Office applications.

Team Leadership:

  • Oversee a team including a Graphic Designer and a Digital Marketing & Social Media Specialist.

Work Environment:
This position offers a hybrid work model, combining office and remote work. Candidates should be comfortable working in an environment with animals.

Core Values:
American Humane is dedicated to fostering a workplace that embodies our core values of compassion, accountability, respect, loyalty to our mission, sustainability, and integrity.

Equal Opportunity Employer:
American Humane is committed to diversity, equity, and inclusion in the workplace.

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