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Digital Marketing Strategist

2 months ago

Washington, Washington, D.C., United States Sparks Group Full time
Description of Role

As a Digital Marketing Strategist at Sparks Group, you will play a vital role in helping us drive business results through effective marketing automation. This is a long-term opportunity for someone who wants to join our team as we continue to grow. Main Responsibilities:

  1. Deploy targeted email campaigns for internal partners across various industries.
  2. Utilize Eloqua Marketing Automation Platform to create complex automated campaigns.
  3. Design compelling emails within an email marketing platform using WYSIWYG editors.
  4. Collaborate within our established email request & review/approval processes, including usage of Litmus email testing software.
  5. Build strong working relationships with internal stakeholders & act as an internal consultant.
  6. Assist with analysis of campaign metrics & provide actionable insights to stakeholders.
Skills & Qualifications:
  1. Possess Bachelor's degree in Marketing or equivalent experience.
  2. Hold minimum 2-5 years of experience in digital marketing or marketing automation.
  3. Possess experience working with Email Marketing tools (ConstantContact, SendGrid,& Mailchimp).
  4. Possess experience working with Marketing Automation platforms (Eloqua, Pardot,& Marketo).
  5. Familiarity w/ HTML & CSS highly desired.
  6. Possess ability & desire to learn new software,& skills & processes.
  7. Possess ability to organize, prioritize,& manage multiple projects in fast-paced environment.
  8. Possess demonstrable communication skills & understanding of email marketing analytics.
About Us:

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color,& religion.