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Digital Marketing Specialist

2 months ago

Washington, Washington, D.C., United States American Humane Full time
Job Summary

American Humane is seeking a highly skilled Digital Marketing & Social Media Specialist to join our team. This role will be responsible for developing and implementing a comprehensive digital marketing strategy that aligns with the organization's goals.

Key Responsibilities
  • Social Media Management
    • Develop and implement a social media strategy that aligns with the organization's goals.
    • Manage and maintain all social media platforms, including content creation, scheduling, and engagement.
    • Create and curate engaging and brand-aligned content, including graphics, videos, and articles.
    • Monitor social media channels for industry trends and audience engagement, adjusting strategies as needed.
    • Analyze and report on social media performance metrics, providing insights and recommendations for improvement.
  • Website Maintenance
    • Assist in the maintenance and optimization of the organization's multiple websites, ensuring functionality and performance.
    • Regularly update website content to reflect current campaigns, events, and organizational news.
    • Leverage SEO best practices to improve website visibility and traffic.
    • Analyze website performance using tools like Google Analytics and provide regular reports to stakeholders.
  • Data Analysis and Performance Tracking
    • Utilize analytics tools to track key performance metrics across digital channels.
    • Monitor campaign performance and generate insights for continuous optimization.
    • Prepare and present detailed performance reports to the marketing team and stakeholders.
  • Collaboration and Stakeholder Management
    • Collaborate with internal teams, including business development, fundraising, events, and marketing, to align digital marketing efforts with overall organizational objectives.
    • Build and maintain relationships with external partners and agencies as needed.
Requirements
  • Bachelor's Degree in Marketing, Communications, Business, or a related field or equivalent work experience.
  • 4+ years of experience in digital marketing with a focus on social media and website management.
  • Proven track record of developing and implementing successful digital marketing strategies.
  • Experience in managing social media platforms and web content management systems (CMS).
  • Strong analytical skills with the ability to gather, interpret, and utilize data to drive decisions.
  • Proficiency in digital marketing tools such as Google Analytics, Hootsuite, or similar platforms.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong organizational and project management skills.
  • Ability to use sound judgment and discretion when handling sensitive information.
  • Creative mindset with an eye for design and content creation.
  • Experience with non-profit marketing and websites preferred.
  • Familiarity with SEO best practices and tools preferred.
  • Proficiency in design tools such as Adobe Creative Suite or Canva preferred.
Work Environment

This position will be a hybrid of office/telework with the position based out of the Washington, DC office location and regular telework schedule based on organizational policy, need, and manager discretion.

The ideal candidate will be comfortable with animals, in particular dogs, in the office and at events.

Occasional weekend or evening work hours may be required.

Core Values

American Humane's core values define our workplace, and these values serve as the cornerstone for interactions in advancing our mission and institutional goals. Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane's core values:

  • Compassion – Being kind and caring in our interactions with others.
  • Accountability – Holding ourselves to the highest standards. Following through on commitments and owning our actions, behavior, and decisions.
  • Respect for All – Being professional, listening to others, and honoring diversity in all its forms.
  • Loyalty to Mission – Staying focused on our purpose and our mission – our nation's most vulnerable depend on us.
  • Sustainability – Contributing to being a great place to work and achieving our shared mission and goals to make a difference, now and in the future.
  • Honesty, Integrity, Trust – Demonstrating transparency, as trusted stewards of donor resources, supporting our leadership and one another.

American Humane (AH) is an Equal Opportunity Employer with a commitment to fostering and growing diversity, equity, and inclusion in the workplace and the humane space.