Social Media Marketing and Community Manager

6 days ago

Conshohocken, Pennsylvania, United States Finance of America Reverse LLC Full time
Job Description

Job Summary:

The Social Media Community Manager will be responsible for managing the Finance of America social media community through social listening, responding to and engaging with the community, creating posts, relaying community feedback to internal teams, and keeping a pulse on trends. This role will implement social media strategies to align with broader marketing strategies, understand the interests and needs of the online community, and cultivate a two-way dialogue.

Key Responsibilities:

  • Implement social media engagement strategies in concert with the broader team (as well as agency partners).
  • Coordinate with brand, PR, comms, and broader marketing team to ensure brand consistency.
  • Moderate discussion and respond to comments/inquiries across social channels.
  • Work in tandem with the Legal and Compliance teams to ensure all communication is consistent with current compliance guidelines.
  • Meet regularly with Sales & Product teams to stay up to date on products and customer feedback.
  • Analyze data to understand and improve community engagement.
  • Monitor and report on feedback and online reviews.
  • Stay up to date with social media (and broader digital technology) trends.
  • Perform other duties as assigned.

Requirements:

  • Minimum of four years of experience as a social media community manager.
  • Recent Social Media Content Marketing (SMCM) experience in financial services/lending.
  • Hands-on experience with social media management for brands and launching community initiatives.
  • Ability to interpret website traffic and online customer engagement metrics.
  • Knowledge of online marketing and marketing channels.
  • Attention to detail and ability to multitask.
  • Strong ability to problem-solve effectively and efficiently.
  • Ability to empathize with others, understanding the needs, concerns and emotions of the community.
  • Excellent verbal communication skills.
  • Excellent writing skills.
  • Ability to work in a team atmosphere as well as independently, set priorities, and manage colleagues.

Compensation:

The base salary range for this position is ($70,000 - $85,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate's work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

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