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Digital Community Engagement Specialist
2 months ago
Overview
The Social Media Community Manager will be responsible for managing the online presence of Finance of America Reverse LLC, engaging with customers, and implementing social media strategies to align with broader marketing objectives.
Key Responsibilities
- Community Engagement
- Manage and moderate online discussions across social media platforms
- Respond to customer inquiries and comments in a timely and compliant manner
- Social Media Strategy
- Develop and implement social media engagement strategies in concert with the broader marketing team
- Monitor and report on social media engagement metrics
- Brand Consistency
- Coordinate with brand, PR, comms, and marketing teams to ensure brand consistency across all online channels
- Compliance and Risk Management
- Work with the Legal and Compliance teams to ensure all online communication is compliant with current guidelines
- Analytics and Reporting
- Analyze data to understand and improve community engagement
Requirements
- Education
- Bachelor's Degree in Marketing, Advertising, or related field
- Experience
- Minimum of four years of experience as a social media community manager
- Recent experience in social media content marketing in financial services/lending
- Skills
- Hands-on experience with social media management for brands and launching community initiatives
- Ability to interpret website traffic and online customer engagement metrics
- Knowledge of online marketing and marketing channels
- Attention to detail and ability to multitask
- Strong problem-solving skills
- Excellent verbal and written communication skills
Benefits
Finance of America Reverse LLC offers a competitive benefits package, including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.