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Executive Vice President, Influencer Engagement

2 months ago

Los Angeles, California, United States Weber Shandwick Full time
Executive Vice President, Influencer Engagement Strategy

Key Responsibilities:
  • Establish trust with high-level and executive clients by providing strategic advice on influencer marketing, encompassing aspects such as identification, compensation, analytics, and risk management.
  • Lead the agency's Influencer center of excellence in the West Region, which includes developing and nurturing essential relationships with content creators while institutionalizing best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
  • Collaborate with senior Influence team members to advance the Agency's perspective on Influencer marketing.
  • Possess a growth-oriented mindset, with a focus on team building, account expansion, and attracting new clients.
  • Act as the influencer strategy lead on new business proposals and support incoming requests across the network.
  • Experience in sectors such as Travel, Technology, and Entertainment is advantageous, as much of the regional growth is focused on these client types.
  • Design and implement robust influencer marketing teams for significant client projects.
  • Gain a comprehensive understanding of clients' businesses and target demographics, and work closely with Creative, Insights, and Client Experience teams to spearhead the creation and execution of integrated multi-platform campaigns that yield impactful results.
  • Develop cross-functional social influencer strategies to align strategic initiatives and priorities, producing strategic outputs with minimal oversight. Collaborate with strategy, creative, paid, and larger integrated agency teams to execute program initiatives.
  • Proactively nurture and retain talent in the West through coaching and mentorship; identify and promote participation in training, development, and career advancement opportunities for team members.
  • Work effectively with inter-agency teams to create comprehensive plans and fully integrated strategies for clients.
  • Lead a high-performing team, mentoring and developing junior team members.
Qualifications:
  • 9+ years of experience, ideally within an agency setting.
  • Thorough understanding of the influencer marketing landscape.
  • Extensive expertise in managing influencer programs and leading effective influencer marketing teams.
  • Strong knowledge of social media platforms, including paid amplification and campaign optimization.
  • Familiarity with a wide range of social, media, and influencer analytics tools.
  • Detail-oriented, capable of multitasking with excellent time-management skills.
  • Strong written and verbal communication, negotiation, and presentation abilities.
  • Experience in team leadership is a plus.
Are you the right fit?

Passion for Culture: A genuine enthusiasm and understanding of pop culture is essential; you should be actively engaged in communities related to music, gaming, fashion, food, internet culture, etc. This role sits at the crossroads of creativity, strategy, marketing, technology, content creation, and production; your energy should reflect your lifestyle. You will influence creative ideas, from the concepts presented to the influencers chosen, to the content produced, and the language used in posts.

Cultural Competence: A solid understanding of diversity, equity, and inclusion (DE&I) is crucial. You must be culturally aware, with the ability to communicate and interact effectively with individuals from diverse backgrounds.

Influencer Landscape Expertise: A deep comprehension of the influencer ecosystem is required. Proven capability to build and maintain relationships with key cultural figures (celebrities, influencers, artists, thought leaders) directly or through their representatives. You should be open to public-facing opportunities, willing to discuss influencer trends when the chance arises.

Vendor and Partner Management: In a rapidly evolving industry with new technologies emerging frequently, you must have experience managing requests for proposals (RFPs) and engaging with leading tech companies to understand their offerings and unique features.

Leadership Readiness: In collaboration with the North American Influence Lead, you will learn to take initiative and lead effectively in the best interests of both clients and the agency while also mentoring and coaching mid to junior staff members on the influencer team.

Proactive Opportunity Identification: Seek out influencer opportunities (both organic and new) to ensure influencer marketing remains a vital marketing discipline and revenue generator for your assigned accounts.

Risk Management Acumen: Understand the importance of adhering to best practices (FDA guidelines, FTC updates, platform requirements) to minimize risks and liabilities for every campaign you oversee.

Audience Engagement Experience: Proven experience in building engaged audiences across platforms such as Facebook, Twitter, Instagram, Snapchat, TikTok, and Clubhouse.

Storytelling Skills: You will create client presentations that convey compelling narratives, avoiding repetitive content. This requires high motivation, energy, and inspiration at all times.

Curiosity: A willingness to learn and take on diverse tasks is essential.

The Weber Shandwick Collective prioritizes your health and well-being, offering a comprehensive benefits package that includes:
  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement for health-related purchases
  • Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit