Sr Salesforce Marketing Cloud Engineer

1 week ago

Los Angeles, California, United States Aeg Worldwide Inc Full time
About the Role

We are seeking a highly skilled Sr Salesforce Marketing Cloud Engineer to join our team in Los Angeles or Tempe. This role will execute automation, SQL, and data transformations to support email, push, in-app, and SMS marketing communication initiatives.

This role will collaborate and work with various teams to design and implement multi-channel campaigns within the marketing ecosystem. The ideal candidate will have a deep understanding of digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies.

The successful candidate will have experience building, dynamic coding, segmentation, testing, analysis, and optimization. They will also have expertise in using journey builder and related components for outbound communication deployment.

We are looking for a self-starter who thrives in an energizing environment with tremendous opportunity ahead. The ideal candidate will have a strong understanding of target audiences and a history of success in executing high-impact plans that move business metrics.

Responsibilities
  • Build multi-channel (email, push, in-app, SMS) campaigns and journeys and automations in Salesforce Marketing Cloud
  • Ensure that data required for campaigns are available within our platforms
  • Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
  • Work closely with all members of the marketing team and cross-functional partners to bring lifecycle campaigns to life by being hands-on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
  • Run campaign experiments designed to impact key metrics
  • Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
  • Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud
  • Develop technical expertise in all of our campaign and marketing related tools through daily usage and ongoing training
  • Stay up to date with the rapidly changing Salesforce ecosystem
  • Perform quality assurance on every campaign to ensure that campaigns are executed error-free and that the user experience is optimal
Requirements
  • 5-10 related years of experience with Salesforce Marketing Cloud
  • Experience with Adobe Analytics, Salesforce Marketing Cloud, Optimizely, SEMRush, and other enterprise marketing tools
  • Experience working with CDP for audience segmentation
  • Proven experience launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
  • Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
  • Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization
  • Expertise in using journey builder and related components for outbound communication deployment
  • Experience building campaigns to conduct reliable A/B tests
  • Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Keen customer insight and strong understanding of target audiences
  • History of success in executing high-impact plans that move business metrics
  • Self-starter who thrives in an energizing environment with tremendous opportunity ahead
  • Ability to stay organized in a highly demanding environment
What's in it for You?

Extraordinary People - we're not kidding

Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.

Opportunities for learning and leveling up through training and education reimbursement.

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