Data-Driven Marketing Communications Specialist

1 week ago


Hopkins, Minnesota, United States Planet Fitness - PF Baseline Fitness Full time
Job Description
Planet Fitness - PF Baseline Fitness is seeking a highly skilled Data-Driven Marketing Communications Specialist to join our team. This full-time position offers an estimated salary of $73,000 per year.

About the RoleThe successful candidate will be responsible for overseeing the planning and execution of local member communications in alignment with PF HQ national MARCOM campaigns. This includes developing and producing marketing reporting for internal use, as well as maintaining brand standards and ensuring compliance across all communication channels.

Key Responsibilities:
  • Execute locally activated MARCOM activities, including debt collection, retention, and win-back campaigns, upgrades and referrals, retail promotions, club news, and member engagement.
  • Develop and produce marketing reporting, including MARCOM metrics, email campaign metrics, text campaign metrics, traditional media TRP/GRP comparisons, digital media impression and CTR, OOH metrics, and overall CPJs.
  • Maintain brand standards and ensure compliance across all communication channels.

Requirements:
  • 4-year degree from an accredited university with a marketing or communications degree.
  • 3-5 years of marketing/communications experience.
  • Excellent communications skills.
  • Proficiency in MS Office.
  • SalesForce Marketing Cloud Experience preferred.

Benefits:

We offer a competitive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan with company match.



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