Marketing Director

1 week ago


California, United States Meet Full time
About Meet

Meet is a top San Francisco-based rare disease biotech company that is passionate about making a meaningful impact on unmet needs in healthcare.

Key Responsibilities
  • Lead Market Access Marketing Efforts: Oversee payer communications, patient services, field reimbursement support, trade and distribution, and reimbursement support.
  • Collaborate with Patient Services Team: Create and deliver patient support messages and educational materials, integrating caregiver and advocacy feedback.
  • Manage Marketing Materials Review and Approval: Ensure effective rollout of assets in coordination with sales, market access, and L&D teams.
  • Utilize Market Research and Data Analytics: Identify needs, opportunities, and optimize strategies, managing agency partners and the marketing budget to align with brand strategy.
  • Foster a Patient-Centric Culture: Ensure all operations reflect a patient- and customer-centric approach.
Qualifications
  • Bachelor's Degree Required: MBA preferred.
  • 8+ Years of Progressive Experience: In the biotech or pharmaceutical industry, with a focus on marketing and market access for rare/orphan and specialty products.
  • Proven Ability to Excel in a Start-Up Environment: Willingness to take on responsibilities beyond traditional job functions.
  • Extensive US Market Access Experience: Direct involvement with market access teams, payer marketing, and patient support programs.
  • Experience with Rare Diseases Preferred.

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