Digital Marketing Director
1 day ago
Digital Marketing Director Job Description
**About the Role**
We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic digital marketing plans to enhance brand presence, drive lead generation, and improve customer engagement.
**Key Responsibilities**
* Develop and execute digital marketing strategies to achieve business objectives
* Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio
* Oversee the creation and implementation of digital marketing plans to achieve business objectives
* Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote ShieldTM
* Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments
* Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement
* Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys
* Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media
* Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences
* Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM)
* Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance
* Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns
* Inspire and coach the digital marketing team to achieve peak performance
**Requirements**
* 7+ years of digital marketing, media, and social marketing experience
* 5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis
* Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies
* Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus
* Strong knowledge of social media platforms, algorithms, and best practices
* Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot)
* Experience in customer segmentation, marketing workflows, automation, and customer journey design
* Authorization to work in the U.S. without sponsorship
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