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Product Marketing Director

2 months ago


Carlsbad California, United States Vuori, Inc Full time
About the Role

We are seeking a highly skilled Product Marketing Director to join our team at Vuori, Inc. As a key member of our marketing team, you will be responsible for developing and executing product-focused marketing strategies that drive business growth and brand awareness.

Key Responsibilities
  • Partner with cross-functional teams, including merchandising, sales, and creative, to establish compelling product stories that resonate with consumers across global markets and channels.
  • Drive product-focused monthly and seasonal launch initiatives, working closely with the Senior Director, Brand and Communications Strategy.
  • Manage internal and external creative partners during the development of supplemental seasonal marketing tools.
  • Collaborate with channel marketing, brand activation, and ecommerce teams to ensure the best expression of our brand's product marketing at all distribution points.
  • Work with Marketing Operations, Creative Ops, and Merchandising Ops to build cross-functional processes and ensure timely deliveries are being met.
Requirements

To be successful in this role, you will need:

  • Proven experience in product marketing, with a strong understanding of marketing strategies and tactics.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • A passion for building and executing marketing strategies that drive business growth and brand awareness.