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Global Marketing Director

2 months ago

Irvine California, United States TP-Link Systems Inc. Full time
Job Description

TP-Link Systems Inc. is seeking a highly skilled and experienced Global Marketing Director to lead our marketing efforts and drive business growth.

Key Responsibilities:
  • Develop and Execute Global Marketing Strategies: Create and implement comprehensive marketing plans that align with business objectives and brand goals.
  • Lead Global Marketing Communications: Oversee the creation of messaging and positioning for product launches and brand initiatives, ensuring consistency across all global markets.
  • Manage Public Relations: Lead global PR efforts, including media relations, press releases, and events. Design and coordinate promotional campaigns, and other marketing efforts across channels.
  • Drive Digital Marketing: Develop and execute digital marketing strategies, overseeing content creation, digital campaigns, and performance tracking across all channels.
  • Brand Management: Shape and maintain the global brand identity, ensuring consistent messaging across all customer touchpoints.
Requirements:
  • Minimum 7-10 years marketing experience, including marketing communications, public relations, and digital marketing.
  • At least 5 years in consumer tech industry.
  • Bachelor degree required, MBA preferred.
  • Proven experience leading global marketing and brand strategy, with measurable impact on brand growth and awareness.
  • Excellent written and verbal communication skills, experience copywriting and creating national communication strategies.
  • Strong analytical, planning, budgeting and finance skills.
  • P&L responsibilities for the marketing operating budget; experience with annual plans and budgets for all aspects of marketing.
  • Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget.
  • Strong understanding and experience with various marketing data metrics to drive informed decisions.
  • Expert in Word, PowerPoint, SharePoint, and other communication tools and platforms.