Product Marketing Director

4 days ago

Washington, Washington, D.C., United States Stellar Cyber Full time
Job Title: Sr. Director/Head of Product Marketing

Stellar Cyber is a fast-growing Cybersecurity company that is revolutionizing the way organizations protect themselves from cyber threats. We are seeking a talented Sr. Director/Head of Product Marketing to join our team and help drive our growth.

Job Summary:

We are looking for a seasoned product marketing professional to lead our product marketing efforts and help shape the company's product positioning, go-to-market strategies, and messaging. As the Head of Product Marketing, you will play a critical role in driving awareness, demand, and adoption of our cybersecurity solutions.

Key Responsibilities:
  • Go-to-Market Leadership: Develop and execute go-to-market strategies for all cybersecurity product launches, ensuring effective product positioning and messaging across key channels.
  • Product Positioning & Messaging: Own the product marketing strategy, creating compelling narratives and value propositions tailored to specific buyer personas, verticals, and use cases.
  • Market Research & Competitive Analysis: Conduct ongoing market research to identify industry trends, customer pain points, and competitive threats. Translate insights into actionable marketing strategies to differentiate our offerings.
  • Sales Enablement: Develop and deliver impactful sales enablement tools, including product collateral, sales decks, case studies, and ROI calculators, ensuring the sales team is equipped to communicate value effectively.
  • Cross-Functional Collaboration: Work closely with product management, engineering, and customer success teams to align product features with market demands, drive customer feedback into the product roadmap, and optimize the customer experience.
  • Content Strategy: Oversee the development of high-quality content (e.g., whitepapers, blogs, webinars) that highlights our expertise and thought leadership in cybersecurity.
  • Demand Generation Support: Collaborate with the demand generation team to create product-focused campaigns that drive qualified leads, customer acquisition, and retention.
  • Customer Advocacy: Build relationships with key customers and transform them into brand advocates through case studies, testimonials, and speaking engagements.
  • Performance Metrics: Track and analyze marketing performance metrics to assess campaign effectiveness, ROI, and inform future strategy.
Requirements:
  • Experience: 8+ years of product marketing experience, with at least 3 years in the cybersecurity or tech industry.
  • Expertise: Deep understanding of the cybersecurity landscape, including industry trends, key players, and customer pain points.
  • Communication: Exceptional written and verbal communication skills, with the ability to translate technical concepts into clear, customer-centric messaging.
  • Leadership: Proven experience leading product marketing teams and influencing cross-functional stakeholders.
  • Analytical: Strong analytical skills, with the ability to derive insights from market research and performance data to inform strategy.
  • Creativity: Innovative thinker capable of driving compelling marketing campaigns and product positioning that resonate with target audiences.
  • Tools: Proficiency in product marketing tools and platforms (e.g., Salesforce, HubSpot, Marketo, etc.).
Education:

Bachelor's Degree in Marketing, Business, or a related field. MBA preferred.

Benefits:

We pride ourselves in recognizing our employees. Here are some examples of our benefits program:

  • Pre-IPO Stock Options
  • Medical, Dental & Vision care
  • 401(k)
  • Employee Assistance Program
  • Employee Discount Program
  • Life Insurance
  • Paid time off
  • Referral Program
  • Rewards and Recognition Program

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