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Marketing Director

2 months ago

Washington, Washington, D.C., United States TalentRemedy Full time
Job Description

The Director of Marketing is a key member of the TalentRemedy team, responsible for developing and executing the company's marketing strategy. This role will manage marketing deliverables, serving as the project manager of industry-wide campaigns and initiatives.

Key Responsibilities:
  • Develop and execute marketing strategy for advocacy-related products and initiatives, working with key stakeholders and experts within the Policy and Political Engagement divisions.
  • Support Card Policy Council initiatives by developing and executing payments-focused marketing and advertising campaigns.
  • Work with subject matter experts (SMEs) to develop strategy, messaging and creative for campaigns targeting the Hill, government agencies, regulators and/or bankers.
  • Lead marketing efforts for free expert webinars, developing copy, creating webpages and promotion campaigns.
  • Develop and execute marketing strategy for training products in the retail banking vertical, working closely with OME market strategists to meet identified priorities.
  • Regularly review and adjust strategy to meet revenue goals.
  • Collaborate with Communications team members to create marketing content.
  • Develop and implement integrated marketing campaigns through social, email, direct mail, paid search and digital channels.
  • Monitor and analyze campaign performance, modifying as needed to ensure optimal performance.
  • Build and execute email journeys in Salesforce Marketing Cloud.
  • Work with internal SME's, Web team and Creative Services to update and/or revise Web content in assigned areas.
  • Facilitate meetings with stakeholders establishing project goals and objectives, desired outcome, budget and timelines.
  • Set, allocate and monitor budget for marketing projects.
  • Work with the VP and SVP of Marketing to manage and enforce branding guidelines.
  • Participate on the Webinar Editorial Board and assist with the review and approval of free member webinar proposals.
Requirements:
  • Bachelor's degree in marketing, communications, or related field preferred or commensurate experience.
  • 8-10 years of marketing experience executing multi-channel marketing campaigns including email, social media, paid search, and digital channels.
  • Experience with an email marketing automation platform such as Eloqua, Salesforce, or Marketo required.
  • Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
  • Experience presenting information to internal and external stakeholders.
  • Experience with Google Analytics and digital advertising, including targeting tactics.
  • Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
  • Highly organized with the ability to combine strategic direction with hands-on tactical execution.
  • Knowledge of creative processes and ability to provide clear creative direction to copywriters, designers, and production managers.
  • Strong project management skills and ability to drive consensus across cross-functional teams.
  • Experience managing multiple projects in a fast-paced, deadline-driven environment.
  • Excellent verbal and written communication skills, including copy editing and proofreading.
  • Excellent attention to detail.
  • Ability to travel as needed.