Content Marketing Director
22 hours ago
Georgetown University's McDonough School of Business is seeking an Associate Director of Content Marketing to join our team. As a key member of the Office of Marketing and Communications, you will play a crucial role in shaping the McDonough brand's narrative through compelling marketing content that resonates with target audiences.
Key Responsibilities:- Develop and execute a comprehensive content marketing strategy that aligns with marketing objectives and the school's goals.
- Collaborate with departments across the school to ensure high-quality, consistent content production.
- Work with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.
- Analyze content performance metrics and make data-driven decisions to optimize content effectiveness and ROI.
- Elicit audience and stakeholder feedback to increase engagement.
- Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.
- Bachelor's degree in marketing, communications, digital technologies, or related field.
- 3 years minimum years of required experience.
- Demonstrable experience in developing and executing successful content marketing campaigns.
- Strong writing and editing skills with experience in following editorial style guidelines.
- Deep understanding of content metrics and analytics tools.
- Proficiency in MS Office, content management systems, and marketing automation platforms.
- Hands-on experience with SEO and web traffic metrics.
- Strong organizational and project management skills.
- Familiarity with web accessibility and Americans with Disabilities Act requirements.
This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.
Pay Range:The projected salary or hourly pay range for this position is $47, $87,558.13.
Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.
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Content Marketing Director
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Washington, Washington, D.C., United States InsideHigherEd Full timeJob Title: Associate Director of Content MarketingGeorgetown University's McDonough School of Business is seeking an experienced Associate Director of Content Marketing to join our team. As a key member of the Office of Marketing and Communications, you will play a critical role in shaping the McDonough brand's narrative through compelling marketing content...
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