Content Marketing Director

6 hours ago

Washington, Washington, D.C., United States InsideHigherEd Full time
Job Title: Associate Director of Content Marketing

Georgetown University's McDonough School of Business is seeking an Associate Director of Content Marketing to join our team. As a key member of the Office of Marketing and Communications, you will play a crucial role in shaping the McDonough brand's narrative through compelling marketing content that resonates with target audiences.

Key Responsibilities:
  • Develop and execute a comprehensive content marketing strategy that aligns with marketing objectives and the school's goals, supporting student recruitment, employer recruitment, alumni and donor relations, and corporate relations.
  • Collaborate across departments to ensure high-quality, consistent content production, including blog posts, video storyboards, infographics, website and paid campaign-related social media content, advertising, and email campaigns.
  • Work with external marketing agencies to develop advertising content for external media, social media ads, and other paid platforms.
  • Analyze content performance metrics and make data-driven decisions to optimize content effectiveness and ROI.
  • Elicit audience and stakeholder feedback, generating ideas to increase engagement.
  • Stay updated with industry trends and competitor activities to continually refine the content strategy and tactics.
Requirements and Qualifications:
  • Bachelor's degree in marketing, communications, digital technologies, or related field.
  • 3 years minimum years of required experience.
  • Demonstrable experience in developing and executing successful content marketing campaigns.
  • Strong writing and editing skills with experience in following editorial style guidelines.
  • Deep understanding of content metrics and analytics tools (e.g., Google Analytics, SEMrush, Moz) to track content performance and make data-driven decisions.
  • Proficiency in MS Office, content management systems (e.g., WordPress), and marketing automation platforms (e.g., HubSpot, Marketo).
  • Hands-on experience with SEO and web traffic metrics with demonstrated understanding of graphic design concepts.
  • Strong organizational and project management skills; Familiarity with project management platforms like Asana and Wrike a plus.
  • Familiarity with web accessibility and Americans with Disabilities Act requirements.
  • Some experience working with multimedia and graphics tools, ideally Adobe Creative Suite.
Work Mode Designation:

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $47, $87,558.13

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

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