Channel Marketing Manager

4 weeks ago


Mooresville, North Carolina, United States American Plastics, LLC Full time
Job Title: Channel Marketing Manager

At American Plastics, LLC, we are seeking a highly skilled Channel Marketing Manager to join our team. This role will be responsible for executing marketing strategies and developing channel-specific campaigns for key retailers, including Lowe's, Tractor Supply, and Ace.

Key Responsibilities:
  • Create innovative omnichannel experiences to drive awareness and product visibility.
  • Develop and implement channel-specific marketing calendars to track marketing activities and report on metrics.
  • Lead retail media initiatives, including flight dates, creative development, and campaign setup.
  • Collaborate with the product development team to translate key selling features and benefits into consumer-facing language.
  • Assist in keeping the content library up to date for internal and external usage.
Requirements:
  • Bachelor's Degree in Marketing.
  • 7-10+ years of marketing experience, preferably in channel/customer marketing and brand management.
  • 5+ years of omnichannel experience in consumer goods leading digital marketing, content management, shopper marketing, merchandising, product management, and brand management.
  • Previous experience working with large retailers, with 3+ years working with Lowe's.
  • Private brand management experience is a plus.

We are looking for a creative problem solver with a can-do attitude who can manage multiple projects with ease. If you are interested in joining our team and want to work in a fast-paced, inclusive environment, where your ideas turn into action, we want to hear from you.



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