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Brand Marketing Director

4 weeks ago

Mooresville, North Carolina, United States Lowe's Full time
Job Summary

Lead highly visible and strategic bodies of work that harmonize brand and customer strategies to ladder up overall Lowe's Brand imperatives.

Responsible for the team that identifies and codifies key inputs for brand and customer strategy in partnership with key cross-functional stakeholders and agencies.

Lead team responsible for establishing quarterly strategy sessions and unearthing core growth audience segments that can be activated against.

Responsible for coordination across the enterprise to enable marketing technology capabilities and processes that will help deliver total company metrics and increase marketing efficiency.

Will work closely across marketing brand and channel teams to identify capability requirements.

Will partner across the enterprise as well as external technology and agency partners to ensure delivery of solutions that balance speed to market, scalability, and cost effectiveness.

This leader will possess analytical problem-solving abilities and will demonstrate the ability to be a self-starter who can effectively manage and deliver both large and small projects.

They will be a critical-thinker and strategically ensure attention is being given to the most pressing opportunities.

They will also possess strong leadership and collaboration skills, working cross functionally across key stakeholders to drive alignment and deliver results.

Key Responsibilities
  1. Directs a team of managers and individual contributors that pinpoint gaps within business processes and identifies new technologies that drive recommendations for advancements within marketing execution process.
  2. Serves as the primary point of contact with vendors and internal Lowe's Teams interpreting short term and long term roadmaps for delivery of channel goals including audience, promo, creative, optimization, and measurement.
  3. Defines and develops results oriented mid and long term plans that define the business needs and requirements.
  4. Shares plans with cross-functional partners to ensure alignment.
  5. Drives the timing of actionable strategic opportunities to improve automation and efficiency across marketing functional teams.
  6. Creates and distributes documentation cross-functionally that promotes marketing technology (MarTech) adoption, prioritizes launches, and leverages Learn framework.
  7. Determines value of proposed vendor partnerships with Lowe's marketing.
  8. Utilizes knowledge of current marketing technology (MarTech) capabilities & dependencies, existing roadmap/workflow items, proposed vendor capabilities, and incremental value of 3P partnerships to drive business results.
  9. Translates business objectives, capabilities, value drivers, success metrics, and business priorities cross-functionally in order to reconcile multiple stakeholders view to be in alignment with executive leaderships future vision.
  10. Provides Senior Marketing leadership (Sr Director & above) key updates regarding strategy, progress, and risks.
  11. Communicates changes or improvements to cross functional partners as it relates to initiatives, capabilities, and features to ensure business teams are appropriately informed.