Senior Manager, Marketing Finance

3 weeks ago

Mooresville, North Carolina, United States Lowe's Full time
Job Title: Senior Manager, Marketing Finance

Job Summary:
Lowe's is seeking a Senior Manager, Marketing Finance to join our team. This role will be crucial in analyzing the financial impact of data-driven, customer marketing, media, loyalty, and retail media strategies and initiatives, ensuring optimal return on investment (ROI) and alignment with business objectives.

Key Responsibilities:
Conduct in-depth measurement analysis of customer data-driven marketing campaigns to evaluate program-level financial performance and ROI. Set the methodology for overall financial and customer measurement at the program level and collaborate to build a scorecard of critical measures of success. Collaborate with marketing leadership to inform and evaluate data-driven marketing strategies and campaigns. Provide category and customer-level financial insights that inform decision-making and optimize marketing investments. Collaborate with Data analytics teams as necessary. Analyze customer-level sales at the category level, basket level, etc. to identify trends, opportunities, and risks. Partner with customer and marketing analytics team to enrich overall insights to improve customer targeting, segmentation, and campaign effectiveness, ensuring marketing efforts and investments align with customer profitability. Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and continuous improvement opportunities to better drive our key initiatives. Present data in a visual way that resonates with senior leadership and deepens understanding of key trends, insights, and implications. Measure and report KPIs with ongoing efforts to continuously analyze data, identify trends, and uncover new financial opportunities. Own and establish incrementality frameworks with customer and marketing analytics team for sales, customer behavior shifts, and media performance. Measure customer marketing/loyalty media campaigns and retail media network campaigns to ensure we are implementing the right tactics and being able to effectively make recommendations to improve our customer strategy and increase effectiveness of our retail media network using zero and first-party data. Work closely with marketing, sales, finance, and data analytics teams to plan, forecast, and ensure cohesive strategies and share insights that drive customer engagement and profitability.

Requirements:
Bachelor's Degree in Business, Finance, Marketing, or Data Science. ~5-7 years of experience performing analysis of marketing impact, data modeling, and exploratory data analysis. ~Experience with loyalty programs and customer marketing (CRM) tools and measurement. Master's Degree in Business, Finance, Marketing, or Data Science. ~3-5 years of experience in data science, customer marketing, and loyalty programs. ~7 years of applied analytic experience spanning areas such as Marketing and customer functions. ~Demonstrate the ability to think beyond raw data and to understand the underlying business context and identify business opportunities. ~Programming experience and data science using tools. ~Experience with analytical tools like SQL. ~Experience working with Enterprise-level databases (e.g., Hadoop, Teradata, GCP, Azure, Oracle, DB2). ~Experience performing advanced data modeling, data mining, and exploratory data analysis. Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com. Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

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