Marketing Assistant Manager, Loyalty Programs
2 weeks ago
The Assistant Marketing Manager, Loyalty, will collaborate with Loyalty Marketing leadership to develop and execute loyalty initiatives that drive customer engagement and retention. This role will work closely with cross-functional teams to leverage customer insights and understand the competitive landscape.
The successful candidate will serve as a subject matter expert for Loyalty and Customer Marketing, representing the team's work to key internal and external stakeholders. They will also lead the execution of loyalty campaigns and partner with Loyalty Marketing Manager to develop organizational processes for new loyalty functionalities and features.
Key Responsibilities:
- Support the execution of overall loyalty strategy, ensuring projects track against program plans and forecasts.
- Partner with Loyalty Marketing Manager to develop organizational processes for new loyalty functionalities and features.
- Participate in business requirement gathering for program development and features implementation.
- Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams to analyze and interpret data, drawing clear, actionable insights and tactical plans for assigned customer segments.
- Support Loyalty Marketing Manager in developing and tracking OKRs, identifying trends and continuous improvement opportunities.
- Apply understanding of modern marketing solutions to campaign planning.
- Be an advocate for the customer and bring a customer-first mindset to all initiatives.
- Be comfortable operating in a rapid test and learn environment and driving organizational change through action.
- Establish strong working relationships with cross-functional peers.
Requirements:
- Bachelor's degree in Marketing, Digital, E-Commerce, or related field.
- 2 years' experience in data-driven marketing.
- 2 years' experience demonstrating strong business acumen, running a P&L, and/or working alongside P&L owners.
- 2 years' experience writing strategic briefs, working cross-functionally, and leading customer marketing.
About Lowe's:
Lowe's Companies, Inc. is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
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