Marketing Assistant Manager

7 days ago


Mooresville, North Carolina, United States Lowe's Full time
About the Role

The Assistant Marketing Manager will play a key part in conceiving and executing omni-channel customer engagement and retention strategies for the DIY and Pro customer segments. This will involve working closely with Customer Marketing leadership to leverage customer insights, understand the competitive landscape, and collaborate with cross-functional teams.

Key Responsibilities

Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing PODs focused on Do-It-Yourself (DIY) or Pro customers.
Analyze and interpret data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys.
Work closely with partnership functions through the POD and/or Brand Marketing relationships to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end-to-end customer journey.

Requirements

Bachelors Degree in Marketing, Digital, E-Commerce, or related field.
3 Years Data-driven marketing experience.
2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners.
2 Years Experience writing strategic briefs and working cross functionally and leading customer marketing or integrated teams.
1 Year Leadership experience, preferably in Agile cross functional teams.

About Lowe's

Lowe's Companies, Inc is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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