Senior Manager of Marketing Finance

4 weeks ago


Mooresville, North Carolina, United States Lowe's Full time
Job Title: Senior Manager of Marketing Finance

We are seeking a highly skilled Senior Manager of Marketing Finance to join our team at Lowe's. This role will be crucial in analyzing the financial impact of data-driven marketing strategies and initiatives, ensuring optimal return on investment (ROI) and alignment with business objectives.

Key Responsibilities:
  • Conduct in-depth financial analysis of customer data-driven marketing campaigns to evaluate program level financial performance and ROI.
  • Collaborate with marketing leadership to inform and evaluate data-driven marketing strategies and campaigns.
  • Provide category and customer level financial insights that inform decision-making and optimize marketing investments.
  • Partner with senior leadership in the business functional areas to provide category, behavioral financial performance insights at the customer level.
  • Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and continuous improvement opportunities to better drive our key initiatives.
Requirements:
  • Bachelor's Degree in Business, Finance, Marketing or Data Science.
  • 7 years of experience in an analytical role.
  • 5-7 years of experience performing analysis of marketing impact, data modeling and exploratory data analysis.
  • 3 years of experience leading people directly.
  • Experience with loyalty programs and customer marketing (CRM) tools and measurement.
About Lowe's:

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.



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