Senior Manager, Marketing Finance Expert
4 weeks ago
We are seeking a highly skilled Senior Manager, Marketing Finance to join our team at Lowe's. This role will be responsible for analyzing the financial impact of data-driven marketing strategies and initiatives, ensuring optimal return on investment (ROI) and alignment with business objectives.
Key Responsibilities- Conduct in-depth financial analysis of customer data-driven marketing campaigns to evaluate program level financial performance and ROI.
- Provide actionable insights to optimize future initiatives and collaborate with marketing leadership to inform and evaluate data-driven marketing strategies and campaigns.
- Partner with senior leadership in the business functional areas to provide category, behavioral financial performance insights at the customer level, leveraging loyalty, zero and first party data.
- Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and continuous improvement opportunities to better drive our key initiatives.
- Present data in a visual way that resonates with senior leadership and deepens understanding of key trends, insights and implications.
- Bachelor's Degree in Business, Finance, Marketing or Data Science.
- 7 years of experience in an analytical role, with 5-7 years of experience performing analysis of marketing impact, data modeling and exploratory data analysis.
- 3 years of experience leading people directly, with experience with loyalty programs and customer marketing (CRM) tools and measurement.
- Preferred qualifications include a Master's Degree in Business, Finance, Marketing or Data Science, with 3-5 years of experience in data science, customer marketing, and loyalty programs.
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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