Marketing Communications Expert

2 weeks ago

Fargo, North Dakota, United States CoSchedule Full time

Company Overview:
CoSchedule is dedicated to creating user-friendly products tailored for marketers and their teams. Our clients appreciate the simplicity and effectiveness of our offerings, and we aspire to have a CoSchedule solution in every marketer's toolkit.

While this is an ambitious goal, we are committed to delivering top-notch software right from North Dakota, and we are ready to meet this challenge.

Currently, over 300,000 marketers rely on CoSchedule products daily.


As a product-focused organization, we continuously seek innovative approaches to ensure our customers, both current and future, are delighted with the tools we provide.

Our efforts have been recognized by users, as well as accolades from Inc. 5000, Gartner's Magic Quadrant, and G2Crowd, which highlight our products as offering exceptional value, rapid implementation, and outstanding customer support.


In this role, you will take ownership of your responsibilities, enjoying the autonomy to influence specific customer, team, and business outcomes.


Position Overview:
The Marketing Communications Expert plays a vital role within the Marketing Team.

You will collaborate with Marketing, Product, and Customer Service teams to implement projects and campaigns aimed at product launches, customer engagement, and content marketing strategies that drive company growth.


As a Marketing Communications Expert, your writing, editing, and research skills will be essential in crafting engaging newsletters, email campaigns, automated journeys, landing pages, product announcements, promotions, and various marketing materials to showcase CoSchedule's diverse product offerings.

A proactive mindset and a strong passion for writing are crucial for success in this position.

Job Summary:


Your responsibilities will include writing copy for feature launches, emails, customer success stories, marketing landing pages, sales materials, print collateral, white papers, video scripts, webinars, and more.

You will lead creative initiatives and manage marketing programs, including monthly newsletters, influencer collaborations, and ongoing promotions.

Developing product positioning and messaging that sets CoSchedule apart in the marketplace will be a key focus. You will translate this into compelling communications that effectively convey our product's unique value to potential users.


Gathering customer feedback, testimonials, and real-world results will help enhance our communication with prospective CoSchedule clients.

You will assist the Marketing team in creating product-centric content that converts leads into paying customers.

Monitoring key analytics and conversion metrics will be part of your role, allowing you to recommend A/B tests, adjustments to the sales funnel, and necessary website changes.

Job Requirements:
A solid background in conversion-focused copywriting is essential.

You understand that every word must serve a purpose, and crafting excellent copy requires meticulous attention to detail.

You are an adept editor, known for your grammar expertise and ability to refine both your own and others' writing.

A strong grasp of online communication strategies, including social media and blog marketing, is necessary.

You are recognized for your meticulous attention to detail and your ability to manage multiple projects simultaneously.

Collaboration is key; you actively seek feedback to enhance the effectiveness of your work.

Exceptional interpersonal communication skills, along with strong written and verbal abilities, are vital.

You excel at identifying customer needs and connecting them with effective solutions.

A deep understanding of marketing metrics is crucial.

You comprehend the marketing landscape and the challenges faced by our customers.

You think creatively and thrive in a fast-paced environment.

You are committed to producing high-quality work.

Additional duties may be assigned as needed.

The Ideal Candidate:
Experience in B2B or SaaS marketing is preferred.

You are a proficient user of CoSchedule and understand how to deliver value to our customers.

Previous experience in a technology or software company is advantageous.

Technical familiarity with online and web-based software is beneficial.

A four-year degree (or equivalent experience) in marketing, communications, or a related field is preferred.

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