Regional Brand Marketing Leader
2 weeks ago
About Guzman y Gomez Mexican Kitchen:
At Guzman y Gomez, we are dedicated to transforming the fast-food landscape by infusing our offerings with the vibrant essence of Mexican culture. Our team is our pride, and we celebrate our unique identity in every aspect of our business.
Position Overview:
We are seeking a skilled Regional Marketing Manager to enhance brand visibility and stimulate sales growth in the Chicago area and beyond. This role reports directly to the Head of US Marketing and will lead various marketing initiatives, manage local store marketing strategies, and oversee marketing efforts for new restaurant launches.
Key Responsibilities:
- Enhance and solidify the GYG brand presence within local communities.
- Design, implement, and monitor location-specific marketing campaigns, including community events, sponsorships, and outreach programs.
- Oversee the creation, execution, and assessment of marketing strategies for multiple restaurant locations.
- Analyze campaign performance through key metrics and prepare comprehensive reports for the leadership team.
- Effectively manage budgets and resources to optimize impact and return on investment.
- Build and nurture relationships with local businesses and organizations to broaden brand exposure and community engagement.
Qualifications:
- 3-5 years of experience in a comparable marketing role.
- Experience in area-based marketing within the Quick Service Restaurant (QSR), retail, or hospitality sectors is preferred.
- Exceptional organizational skills and strong project management capabilities.
- Adept at multitasking in a dynamic work environment.
- Proven track record in developing and executing marketing strategies that yield measurable business outcomes.
Note: This position requires regular travel within the Chicago metropolitan area.
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