Marketing and Communications Specialist
1 week ago
Join Penn State University Talent Acquisition in a dynamic role that combines marketing and communications expertise to advance the College of Information Sciences and Technology's (IST) goals.
About the RoleThis position will work closely with staff, faculty, students, and alumni to develop and implement digital content strategies across multiple channels, including social media, website management, email, and photography/videography.
Key Responsibilities- Develop and execute social media campaigns to engage audiences and promote IST's brand
- Oversee website management, ensuring a consistent visual identity and adherence to University brand guidelines
- Lead email strategies, producing e-newsletters, campaigns, and one-off communications in support of strategic initiatives
- Support content needs by leading photography and videography projects
- Analyze metrics to inform decisions about tactics and strategies
This position requires a Bachelor's Degree and a minimum of one year of related experience, or an equivalent combination of education and experience.
Key qualifications include:
- Expertise with social media platforms and management tools
- Experience in web and email content management systems
- Comfort using a DSLR to capture photos and video
- Creative and forward-thinking as a content creator
- Excellent judgment and attention to detail
- Proactive, solutions-oriented, and able to manage multiple priorities independently
Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to generous vacation time and paid holidays.
The salary range for this position is $46,400.00 - $67,300.00.
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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