Marketing Specialist

2 days ago

Buena Park, California, United States Gravity Interactive Inc Full time
Job Title: Marketing Specialist

Gravity Interactive Inc is seeking a creative and results-driven Marketing Specialist to join our team. As a key member of our business strategy department, you will be responsible for planning, strategizing, and executing marketing campaigns for our current and upcoming games across major channels.

Key Responsibilities:

  • Conduct market research to identify trends and opportunities in the games and entertainment sector.
  • Plan, define, and lead marketing campaigns for both current games and new game launches, aligned with business objectives, primarily via paid media.
  • Manage and report marketing budgets and spend to executive management and stakeholders.
  • Develop go-to-market strategies for game launch campaigns and major events, while presenting plans to directors and leadership.
  • Collaborate with our design and web teams to create new creatives for banners, landing pages, and ads to promote our games.
  • Be the primary point of contact and facilitator with external agencies, vendors, and ad networks.
  • Implement and optimize mobile user acquisition campaigns on major networks such as Google, Meta, TikTok, AppLovin, Apple Search Ads, and more.
  • Oversee all tracking, tags, and analytics across multiple web domains, mobile games, and content.
  • Work in partnership with our organic media or community management team to coordinate major game events and campaign launches to both new and returning users.
  • Ensure media outlets receive updates on major game launches or events via press releases or PR partners.
  • Register new domains with search registries and work with our web development team for increased exposure and search rankings for game websites.
  • Coordinate with game producers and developers for upcoming content, while keeping abreast of in-game sentiment and communications.

Requirements:

  • 3+ years of experience on the client-side as a digital marketer in the video game industry or in a digital/full marketing agency.
  • Experience working with international teams, languages, and departments to coordinate multi-region events or launches is a plus.
  • Experience planning launch campaigns for new games, including budgeting, targeting, OKR sizing, media mix planning, and reporting is a plus.
  • Familiarity with Google Ads, Meta Ads Manager, Apple Search Ads, TikTok Ads, and other programmatic DSPs, like ironSource and Applovin.
  • Knowledge on different ad campaign types, such as Display/Search/App/Engagement/Retargeting.
  • Understanding of performance marketing and game management metrics and how they impact business results, such as conversions, installs, CPI, CAC, PU%, MAU, ARPPU, LTV, and retention.
  • Passion for games, specifically MMORPGs and gacha games.
  • Bilingual in English and Korean is a plus.

What We Offer:

  • Casual and friendly work environment.
  • Flexible work schedule.
  • 100% employer-paid health, dental, and vision plans.
  • Life and disability benefits.
  • Generous paid holidays, vacation, sick, and personal days.
  • Paid leave and spending allowance for employee's significant life event.
  • 401K with matching contribution.

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