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Marketing Communications Specialist

2 months ago

Orchard Park, United States Bryant & Stratton Full time
Job Title: Marketing Communications Manager

Bryant & Stratton College is seeking a highly skilled Marketing Communications Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing integrated marketing and communications strategies to elevate our brand and articulate our unique value proposition.

Key Responsibilities:
  • Develop and implement marketing communication strategies that align with the college's goals and objectives.
  • Craft compelling narratives that resonate with our target audiences and enhance the college's visibility and reputation in the education sector.
  • Spearhead innovative marketing initiatives across multiple channels, including social media, email, and content marketing.
  • Collaborate with department leadership to create and manage an internal communications calendar to keep faculty and staff informed about college news, initiatives, and achievements.
  • Develop and implement strategies to improve interdepartmental communication and collaboration, ensuring brand consistency across all marketing materials.
  • Monitor and respond to comments, messages, and mentions across all social media channels in a timely manner.
  • Analyze social media metrics and prepare regular performance reports, identifying trends and areas for improvement.
Requirements:
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • 5+ years of experience in marketing communications, preferably in higher education or a related field.
  • Demonstrated experience in developing and implementing integrated marketing and communications strategies.
  • Proven track record of producing content for a variety of channels, specifically press releases, blogs, websites, marketing collateral, and internal/external communications.
  • Experience with brand management and ensuring consistency across all marketing materials.
  • Familiarity with leveraging generative AI technologies to streamline content creation and personalize messaging at scale.
  • Strong writing and editing skills, with the ability to adapt tone and style for various audiences and mediums.
  • Strong presentation and public speaking skills.
  • Experience with digital content creation, social media management, and brand stewardship.
  • Strong project management skills with a demonstrated ability to work independently on complex projects with meticulous attention to detail.
  • Demonstrated ability to think strategically and creatively to solve complex marketing challenges.
  • Strong analytical skills to assess the effectiveness of communication strategies.
  • Strong interpersonal skills and the ability to build relationships with internal and external stakeholders.
What We Offer:
  • A competitive salary range of $75,000 to $90,000 per year.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package.

Bryant & Stratton College is an Equal Opportunity Employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and equitable work environment that values diversity, equity, and inclusion.