Marketing and Communications Specialist

2 weeks ago

University Park, United States Penn State University Full time
Job Summary

We are seeking a highly skilled Marketing and Communications Specialist to join our team at Penn State University. As a key member of our communications team, you will be responsible for developing and implementing multichannel storytelling and general communications strategies to promote the college's activities, programs, and resources.

Key Responsibilities
  • Content Creation: Write feature stories, marketing content, and web content to highlight student and alumni stories, showcasing their achievements and experiences.
  • Multimedia Storytelling: Conceptualize and coordinate multimedia storytelling through videography and photography, capturing the essence of our college's mission and values.
  • Press and Media Relations: Write and distribute press releases, targeted email communications, and a weekly email newsletter to inform constituents of college information and activities.
  • Publication Management: Oversee the production of a print/digital annual magazine, including planning stories, writing content, coordinating multimedia web content, and working with a designer to produce the publication.
  • Content Calendar Management: Maintain a content calendar and work with Schreyer staff to plan content and distribution methods to best reach out to audiences.
  • Leadership Support: Write remarks for the dean and other Schreyer leadership for use during events, alumni engagement, and prospective student programs.
  • Intern Supervision: Hire and supervise student interns to assist with content development.
  • Event Support: Attend college events as needed to assist with capturing content or event logistics.
Requirements and Qualifications
  • Education: Bachelor's degree and 3 years of experience or an equivalent combination of education and experience.
  • Skills: Exceptional writing skills and ability to write for a variety of platforms, strong attention to detail, ability to work independently and collaborate well as part of a team, and an interest in multimedia content and ability to think creatively about multichannel storytelling.
Work Environment

This position is expected to be primarily onsite, but may offer occasional opportunities for flexible work. Questions related to flexible work should be directed to the hiring manager during the interview process.

Equal Employment Opportunity

Penn State University is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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