Marketing Coordinator

19 hours ago

Lansing, Michigan, United States ServiceMaster Full time
Job Description

We are seeking a highly motivated and creative Marketing Coordinator to join our team at ServiceMaster Brands. As a Marketing Coordinator, you will play a key role in developing and implementing marketing strategies to promote our brand and drive business growth.

Key Responsibilities:
  • Represent the brand at trade shows, events, and chamber marketing opportunities
  • Visit 15-20 grassroots locations per week to promote our services
  • Track and evaluate lead sources through various tools
  • Find 1-3 events, sponsorships, or charity organizations per quarter to partner with
  • Evaluate, document, and coordinate all donation requests and community involvement; document resulting PR
  • Perform research into our clients' or target market's industries/needs and provide actionable tips and advice for expanding our reach in the digital spaces
  • Prepare promotional presentations, promotional items, and brochures and order as needed
  • Review and edit all external communication
  • Distribute marketing materials through attending events, direct mail, grassroots, etc
  • Organize and attend marketing events
  • Develop social media initiatives and implement effective digital plans for our website, blog, and social media
  • Manage and track online presence: Keep our local website updated on a monthly basis and respond to customer reviews as required
  • Maintain social media pages, including Instagram and Facebook
  • Grow social media followers through quality-driven, meaningful content appropriate for our audience
  • Track and report financial results/impact of all marketing initiatives; measure return on investment
  • Assess B2B marketing opportunities and target markets
  • Develop, implement, and review B2B sales & budget plans; track sales & budget plan goals
  • Initiate and develop relationships with apartment/condo/senior communities, local realtors, mortgage agencies, and other potential customers; set up regular visit schedules for these customers (3-5 per month)
  • Tracks and evaluates lead sources through various tools
  • Tracks and reports financial results/impact of all B2B initiatives; measures return on investment
  • Initiates and develops relationships with office/property managers, local commercial realtors, and other potential commercial customers
  • Develops, distributes, and tracks all media releases
  • Coordinates and attends networking events
  • Coordinate bi-annual competitor B2B mystery shop
  • Works with Office Manager & Operation Manager for scheduling and executing all B2B projects
  • Effectively delegates any crossover residential moves to appropriate team members
  • Provides daily, weekly, and monthly reporting of all B2B activities to Franchisee
Requirements:
  • General knowledge of ServiceMaster Brands system and practices
  • Familiar with standard concepts, practices, and procedures within the Marketing field
  • Highly creative and motivated
  • Ability to work independently
  • Friendly, professional, and helpful to callers, co-workers, and visitors
  • Exceptional oral and written communication skills; comfortable with public speaking and persuasive in sales situations
  • Excellent organizational skills; must be able to multi-task under time constraints
  • Must be proficient with the following Microsoft applications: Excel, Word, PowerPoint, Outlook, and Publisher
  • Incredible work ethic along with a strong desire to learn along with professional drive and career-focused
  • Able to multi-task and remain calm under pressure and be a Problem-solver
  • Detail-oriented; demonstrates accuracy and thoroughness and monitors own work to ensure quality
About ServiceMaster Brands

ServiceMaster Brands is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, Aftermath Services, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More HeroicTM. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead, and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state, and local laws.

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