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Director of Sales and Marketing

2 months ago

Lansing, Michigan, United States Aimbridge Hospitality Full time
Job Summary

The Director of Sales and Marketing for Aimbridge Hospitality will oversee the planning and execution of sales and marketing strategies to maximize revenue and occupancy at a full-service hotel. This role will be responsible for developing and implementing annual budgets, marketing plans, and sales forecasts to meet or exceed hotel profit objectives.

Key Responsibilities
  • Coordinate group, transient, association, and catering sales solicitations and bookings to maximize revenue.
  • Develop and recommend annual budgets and marketing plans to ensure hotel meets or exceeds revenue and profit goals.
  • Conduct outside sales calls, sales tours, and entertain clients to build relationships and drive revenue.
  • Monitor production of top accounts and evaluate trends in the market to inform sales strategies.
  • Train hotel staff on sales opportunities and revenue growth.
  • Manage Human Resources in the division, including hiring, training, and performance reviews.
  • Supervise Catering and Event Management Team to ensure budget goals are met.
  • Maintain strong visibility in local community and industry organizations.
Requirements
  • At least 6 years of progressive hotel sales experience or a 4-year college degree and at least 2 years of related experience.
  • Full-service hotel sales and marketing experience in a leadership role.
  • Strong analytical skills and strategic vision to establish sales deployment.
  • Proficient in Microsoft Office products and general computer knowledge.
  • Ability to work independently and manage multiple tasks.
  • Strong organization and presentation skills.
  • Demonstrated ability to effectively interact with diverse groups and solve complex problems.
Industry

Hospitality

Employment Type

Full-time

Job Functions

Sales

Skills

Hotel Sales, Sales and Marketing, Hospitality