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Advertising and Media Relations Coordinator

2 months ago

Lansing, Michigan, United States Capital Area Transportation Authority Full time
Job Overview

Position Summary:

The Advertising and Media Relations Coordinator works in partnership with an external advertising agency to oversee promotional activities for the Capital Area Transportation Authority (CATA). This role involves monitoring and evaluating advertising performance metrics, including those related to social media engagement.

Key Responsibilities:

  • Facilitate communication between internal teams and the external advertising agency for the review and approval of advertisements, ensuring compliance with fleet availability and scheduled installations and removals.
  • Collaborate closely with the advertising agency on policy-related matters, including the duration of advertisements and the timely removal of outdated ads.
  • Address and escalate any advertising-related issues, complaints from advertisers, and requests for appeals, adhering to established policies.
  • Monitor and report on advertising sales, revenue performance, and any discrepancies in meeting the minimum annual guarantees.
  • Conduct analysis of performance metrics to inform future advertising strategies.
  • Enhance the efficiency of in-house advertising purchases by coordinating with both external media and out-of-home advertising processes, including production, installation, removal, and storage.
  • Issue cease-and-desist notifications to entities that violate advertising policies on CATA properties.
  • Oversee public postings and notices.
  • Assist in the evaluation of sponsorship requests, including the development of criteria for selection.
  • Manage media monitoring tools and software.
  • Analyze social media metrics and provide insights to department managers.
  • Deliver prompt, courteous, and professional service to the public at all times.
  • Fulfill all job responsibilities as outlined in essential functions and as directed by CATA management, policies, and contractual agreements.
  • Perform additional duties as assigned by the Director of Marketing and Customer Experience.

Reporting Structure:

This position reports directly to the Director of Marketing and Customer Experience.

Qualifications:

  • A Bachelor's degree in Communications or a related discipline is required.
  • Prior experience in media relations is highly desirable.
  • Must demonstrate flexibility, self-motivation, and strong problem-solving abilities.
  • Proficiency in Microsoft Office Suite, including Word, Outlook, Excel, and PowerPoint is essential.
  • Strong negotiation capabilities are necessary.
  • Effective communication skills, attention to detail, and the ability to meet deadlines while working independently are required.
  • Must be able to perform essential functions and adapt to additional tasks as needed.
  • A cooperative attitude and willingness to collaborate and learn from others are important, along with the ability to respond positively to change.

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This job description is intended to provide a general overview and does not encompass all duties that may be assigned.

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