Marketing Director

2 weeks ago

Shelton, Connecticut, United States Excelligence Learning Full time
Job Title: Associate Director Marketing

The Associate Director of Marketing for Really Good Stuff takes full ownership of conceiving, developing, implementing, and managing various marketing campaigns for the brand. Collaborating closely with the Senior Vice President of Marketing - Excelligence Educational Solutions division (SVP-M), this role is pivotal in transforming and revitalizing the RGS brand to meet and exceed market demands and consumer expectations, focusing on sales and EBITDA improvements.

Key Responsibilities:
  • Assist the SVP-M in developing the brand equity, visual identity, and equity pyramid of Really Good Stuff.
  • Partner with cross-functional teams to create key marketing strategies and programs for different channels.
  • Strategically assess and enhance brand awareness and recall for RGS, aligning with annual objectives.
  • Own and report on marketing plans and promotional strategies designed to generate sales, including testing, learning, and pivoting.
  • Monitor the influence of branding initiatives on sales, assess the cost-effectiveness of customer acquisition, and measure incremental Return on Ad Spend (iROAS) against annual goals.
Requirements:
  • An A-Player with 5 years of brand and/or digital marketing experience, with several proven, documented examples listed on your LinkedIn profile of how you created top-line growth.
  • Loves to talk about how they improved CAC, ROAS, AOV, conversion rates, and incremental ROAS; and can explain how marketers use regression analysis to drive results.
  • Strong grasp of current marketing tools and strategies, with a flair for innovation.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Proficient in analytics software and data interpretation.
  • Keen eye for emerging market trends and an intuitive understanding of customer behavior.
  • High curiosity IQ; an inquisitive person.
  • Excellent communication, interpersonal, and leadership skills, especially within a matrix organization.
Equal Employment Opportunity Statement:

Really Good Stuff is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

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