Digital Marketing Strategist

2 weeks ago


Shelton, Connecticut, United States OUR COMMUNITY CREDIT UNION Full time
Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at OUR COMMUNITY CREDIT UNION. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to enhance our online presence and drive business growth.

Key Responsibilities:
  • Develop and execute digital marketing plans to meet business objectives, in collaboration with the Director of Marketing.
  • Manage and optimize website content, including Square Space and other CMS platforms, to ensure accuracy and brand consistency.
  • Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to improve visibility and traffic.
  • Design and execute email marketing campaigns to engage and retain customers.
  • Monitor and report on the performance of digital marketing campaigns, using data analytics tools to inform data-driven decisions.
  • Collaborate with the OUR COMMUNITY CREDIT UNION team to ensure brand consistency and compliance across digital channels.
  • Stay up-to-date with industry trends and adapt our digital marketing strategies accordingly.
Requirements:
  • Bachelor's degree or equivalent experience in digital marketing, communication, data science, or a related field.
  • Minimum of two years of experience in digital marketing or a related role.
  • Proficiency in using digital marketing tools and platforms, including CMS, CRM, and data-driven tools.
  • Strong written and verbal communication skills, with the ability to work independently and as part of a team.
  • Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
Physical Requirements:

The successful candidate will be required to perform occasional physical activities, including lifting up to 50 pounds, bending, squatting, twisting, and reaching.

As part of our employment process, we require a criminal background check and credit check. This employer also participates in E-Verify.



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