Associate Director of Marketing

6 days ago

Shelton, Connecticut, United States Excelligence Full time
{"Job Title": "Associate Director of Marketing", "Job Description": "Transforming the RGS Brand

The Associate Director of Marketing for Really Good Stuff is responsible for conceiving, developing, and implementing marketing campaigns that drive sales and EBITDA improvements. This role collaborates closely with the Senior Vice President of Marketing to transform and revitalize the RGS brand, focusing on market demands and consumer expectations.


Key Responsibilities
  • Develop and implement brand management strategies to enhance top-of-mind brand awareness among elementary school teachers and purchase decision-makers.
  • Drive larger portfolio trials to achieve Average Order Value (AoV) growth among public sector customers by implementing cohesive product marketing strategies.
  • Increase customer satisfaction by researching key drivers of satisfaction/loyalty and implementing initiatives to boost the Net Promoter Score (NPS).
  • Improve website conversion rates by implementing AI-driven strategies and personalization, leveraging a holistic understanding of various target personas.

Requirements
  • 5 years of brand and/or digital marketing experience with proven examples of top-line growth.
  • Strong grasp of current marketing tools and strategies, with a flair for innovation.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Proficient in analytics software and data interpretation.
  • Excellent communication, interpersonal, and leadership skills, especially within a matrix organization.

About Really Good Stuff

Really Good Stuff is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

At Really Good Stuff, we believe in the strength of diversity and inclusion. We are an organization where everyone is empowered to thrive, and your unique perspective contributes to our collective success.

"}

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