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Marketing Director

2 months ago

Shelton, Connecticut, United States Excelligence Learning Full time
Associate Director of Marketing

The Associate Director of Marketing for Excelligence Learning takes full ownership of conceiving, developing, implementing, and managing various marketing campaigns for the brand. Collaborating closely with the Senior Vice President of Marketing, this role is pivotal in transforming and revitalizing the brand to meet and exceed market demands and consumer expectations, focusing on sales and EBITDA improvements.

This position is part of a team consisting of members from multiple Excelligence Learning teams, including analytics, digital marketing, creative production, web development, merchandising, product development, sales, customer service, and operations. Additionally, this role involves managing relationships with third-party entities to enhance brand awareness, acceptance, preference, and purchase across all Excelligence channels.

Key Responsibilities:

  • Develop and implement strategies to enhance top-of-mind brand awareness among elementary school teachers and purchase decision-makers.
  • Drive larger portfolio trials to achieve Average Order Value (AoV) growth among public sector customers by implementing cohesive product marketing strategies that synergize efforts across product development, sales, merchandising, and customer engagement.
  • Increase customer satisfaction by researching key drivers of satisfaction/loyalty and implementing initiatives to boost the Net Promoter Score (NPS).
  • Increase conversion rates on the RGS website by implementing specific AI-driven strategies and personalization, leveraging a holistic understanding of various target personas to create an end-to-end personalized experience across various channels.

Qualifications:

  • An A-Player with 5 years of brand and/or digital marketing experience, with several proven, documented examples listed on your LinkedIn profile of how you created top-line growth.
  • Loves to talk about how they improved CAC, ROAS, AOV, conversion rates, and incremental ROAS; and can explain how marketers use regression analysis to drive results.
  • Uses ChatGPT-4.0, Claude, or Gemini to help them improve their marketing outcomes; even better if they have created their own GPT within ChatGPT-4.0 (or something similar).
  • Strong grasp of current marketing tools and strategies, with a flair for innovation.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Proficient in analytics software and data interpretation.
  • Keen eye for emerging market trends and an intuitive understanding of customer behavior.
  • High curiosity IQ; an inquisitive person.
  • Excellent communication, interpersonal, and leadership skills, especially within a matrix organization.
  • Demonstrated ability to lead and inspire a team, including those not directly reporting to you.
  • Must be organized with exceptional verbal and written communication skills, able to create and present impactful presentations to senior executives.
  • Detail-oriented with strong organizational skills and superb execution and follow-through.
  • Proficient with Microsoft Office, PowerPoint, and website analytics tools (e.g., Google Analytics).

Equal Employment Opportunity Statement:

Excelligence Learning is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

At Excelligence Learning, we believe in the strength of diversity and inclusion. Join us, where everyone is empowered to thrive, and your unique perspective contributes to our collective success.